Our Story

Queen Adeline is a sustainable fashion brand dedicated to creating one-of-a-kind styles for women on the go. Each piece is inspired by the vibrant culture of Africa and is made using holistic and sustainable processes.

Our founder, Queen Allotey-Pappoe, was raised in Ghana and was always entranced by the scenes of hard-working women at the market in beautiful textile clothing in vibrant hues. As Queen ventured into the world of fashion and was shocked at the practices of fast fashion, the inspiration of these market scenes stayed with her. She decided to make wearable art, crafted with care, versatile enough for this  hard-working woman who was juggling roles to confidently express herself, whilst minimizing her carbon impact on her world

Queen studied at Massachusetts College of Art and Design (MASSART) worked for years in the Entrepreneurship and sustainability industry, until she finally brought her vision of Queen Adeline to life.

• Styles inspired by the colors and textiles of Africa.
• Timeless silhouettes that work for all occasions and inclusive of all body types
• Collections that empower local artisans.
• Ethical and sustainable practices.

Queen’s father would regularly say, “Life is meant to be lived here on earth and not in the grave.” This saying is a big inspiration in our mission here at Queen Adeline. We are meant to embrace every moment and one of the best ways to do this is to feel empowered and confident in ourselves - that is where well-made, beautiful clothes can help!

Every woman deserves to feel amazing in her clothes without sacrificing the environment and communities involved in creating those garments.

Our Brand Mission

Our mission is to inspire confidence in people. To empower them to express themselves while respecting and caring for the environment. To help reduce waste and to build sustainable communities. We believe we should leave the earth in the same way, if not better than we found it for the next generation. We are contributing to this goal with our sustainable creation processes and timeless collections. 

Our Core Values  

• Life is meant to be lived here on Earth so embrace every day.
• Live artfully, Make your statement boldly.
• We will leave our children a better earth and create sustainable communities.

Textiles with Meaning and Purpose

Traditional Ghanaian hand block printed textiles had symbols called “Adinkra” printed on them to convey the message and mood of the wearer. Adinkra literally means “name-calling”. Today, most digital and traditional African print textiles still carry these symbols in their contemporary form. This traditional art form inspires us in every design and collection. 

Our logo the “Adinkrahene” symbol (three concentric circles, with a common center) incorporates this valuable art form into our branding. It literally means king of all the Adinkra symbols and signifies leadership and charisma with a common purpose.

All of our pieces are made from natural fibres. Mostly 100% cotton African wax print fabric, to ensure the utmost comfort in wearing them and the highest quality pieces. Due to its long lifespan and ability to biodegrade, these styles are better for you, your closet, the earth, and your wallet.

Join Us in Our Sustainability Journey

Our sustainability mission is of the utmost importance to our brand. We believe in a holistic approach, meaning we don’t focus on just one area of sustainability but instead we ensure our ethical practices are balanced between multiple areas.

• Zero waste design approach in every piece we create.
• Ethical sourcing of fibres from Local African vendors and artisans.
• Fair wages and work environment in both the US and Ghana.
• 100% wax cotton print textiles and other biodegradable fibres.
• Handmade, well-made, slow fashion for long-lasting pieces. We do not follow the cyclical fashion season. We only make things when needed.
• Minimal packaging to help reduce our carbon footprint.

Preserving our environment while empowering women and preserving local artisan communities is at the heart of what we do. We intend to keep it that way!

Join us on our sustainable fashion journey by browsing our collections, connecting with us on social media, or leaving a review on Google.

Oyi wala don (Thank You)!

—  Queen